READING Pride is organising a peaceful protest against Chick Fil-A this weekend.

The protest is due to take place outside the Oracle on Broad Street from 11am.

Protesters will be campaigning against the company which has donated money to groups with a record of anti LGBTQ discrimination.

READ MORE: Opening of Britain's first ever Chick Fil-A in Reading met with backlash over homophobia claims.

Organisers on Facebook said: "Ultimately we want to see the chain removed from Reading and ultimately the UK."

Britain's first Chick Fil-A restaurant opened in Reading last week, on October 10, replacing Miami Burger in The Oracle.

Chair of Reading Pride, Paul Britt, said: “As a community organisation we listened to the community and they were very loud, and very clear that they do not want this organisation in Reading.

"The protest that has been organised is an appropriate and just response, and we hope that we can see the removal of this outlet from our town.

"We will welcome a company with a better track record of LGBT rights in its place.”

The protest is being organised by Reading Pride in conjunction with Support U, MyUmbrella LGBT+, Reading Trades Union Council and Unite South East.

Pride organisers from across the UK will also join the protest this Saturday.

David McMullen, secretary of Reading Trades Union Council, said: "Whilst we respect people’s rights to eat where they like we feel we need to demonstrate to raise awareness to members of the public that might not be aware of these issues and the behaviour of the company concerned.

"This will be the first of a number of events planned and start of a longer running campaign against the decision to open a shop in Reading.

"We would urge the Oracle as a sponsor of Reading Pride to meet with interested parties to discuss a way forward on this."

In a statement to The Reading Chronicle a Chick Fil-A Inc. spokesperson said: "We understand and appreciate that people will have questions about our company and want to be clear that Chick-fil-A is a restaurant company focused on food, service and hospitality.

"We do not have a political or social agenda, and our brand is represented by more than 145,000 people from different backgrounds and beliefs.”

A spokesperson for the Oracle added: “At the Oracle, we’re proud to offer an inclusive space where all members of our community can come together to eat, shop, and connect. 

"The new Chick-Fil-A restaurant is the first in the UK.

"It is a pilot restaurant aimed at testing how the brand and its range of meals performs in the UK.”