READING'S new Lakeland store has opened its doors to the public, today.

The kitchenware store is now located on Broad Street after moving from its former home on Minster Street and was busy this morning as eager customers entered to have a look around.

READ ALSO: Reading's Broad St. Mall set to shake things up for Christmas.

The shop window, covered in snowflakes, has a festive Christmas theme with baking gifts and trees on show.

The store has a wheelchair accessible entrance, free wi-fi and a click and collect service available.

Lakeland will be open Monday to Friday from 9.30am until 8pm, Saturday 9am until 7pm and Sunday 11am until 5pm.