SHOE retailer Deichmann has opened a new store in the high street.

The retail giant flung its doors open to customers in Broad Street, Reading on Tuesday, July 19, following a £470,000 investment.

The shop promises to create permanent jobs for 14 people, including manager positions, shop floor assistants and cashier roles.

Customers are being offered 50 per cent off on limited items to celebrate the opening of the store.

The store will celebrate the official opening on Saturday, July 23, with great in-store giveaways, offers and family fun activities throughout the day with free shoes for the first 25 customers.

There will also be opening offers on a select range of shoes, limited edition bags for the first 500 customers and a spin the wheel game with exclusive discounts and giveaways to win.

The company also frequently collaborates with cutting edge fashion designers and A-List stars. Previous collaborations include British singers Rita Ora and Ellie Goulding, design duo, Nova Chiu, and Hollywood celebrity, Halle Berry have brought exclusive, stylish collections to its customers at accessible prices.

Deichmann also stocks a full range of men’s and children’s shoes, as well as unique and exclusive lines from brands such as adidas, Fila, Nike and Sketchers. These come with a price promise, ensuring that customers are refunded the difference if they find an identical pair of branded shoes cheaper in any UK high street or online retailer. There is also an extensive ‘comfort’ range for those looking to marry style with snugness.

Deichmann’s own brand shoes start at just £5.99, with real leather products starting at £29.99.