Grassroots football team, Caversham United, have teamed up with Phantom Brewery to design a limited edition shirt to raise awareness of mental health.
Two years ago, July 22, 2020, the Billy Goats’ star striker Joe Hales attempted to take his life. Thankfully, his suicide attempt was unsuccessful.
He now works to help change the stigma surrounding mental health and suicide, with100 per cent of the profits going to Reading-based mental health charity, Sport in Mind.
The shirt combines the love of retro football kits with a unique Phantom Brewing Co. custom Goat inspired design, with retro details from the interlock polyester fabric through to the V-neck collar and striped cuff details.
🤩 IT’S FINALLY HERE 🤩
— Caversham United FC (@CavershamUnited) July 22, 2022
We are delighted to announce the release of the @cavershamunited x @PhantomBrewCo collaborative limited edition football shirt, with 100% of profits raised to being donated to @sportinmind!#WeAreUnited #CavXPhantom #SportInMind #COYBG pic.twitter.com/O0uvsWfztG
A spokesman for the football team said: "In a society where mental health issues have been amplified by the Covid-19 pandemic and the ongoing fallout from that, we feel it’s really important, more now than ever, to come together and support each other, particularly those who may need it most.
"We love Joe, and were naturally delighted when he brought this idea forward supporting such a worthy cause and hopefully helping to open conversation around our fantastic goats community…plus the shirt is an absolute corker!"
One of the founders of the brewery, Dane White, added: "It’s an awesome design and I love it. My wife works as a therapist for the NHS, so I mentioned the mental health route as it’s close to my daily life, so it felt like a no brainer with Sport in Mind. We love brewing beer and making beer but when it’s a business there is the day-to-day stress, having these breaks up the business and doesn’t feel like work. These projects make you wake up in the morning and love what you do."
Click here to buy your shirt and support the charity.
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