Residents from Reading are searching for money-saving ideas more than any other area in the UK, a new study has found.
More than 5,000 monthly Google searches are made for savings and investments per 100,000 inhabitants of the town, according to research by Investing Reviews.
The most popular term is ‘premium bonds’ with an average of 1,300 average monthly searches per month in Reading.
A spokesperson for Investing Reviews said: “It is vital, now more than ever, to be saving money where possible during this cost-of-living crisis.
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“This data offers a fascinating insight into the locations that have the keenest savers and investors and it will be interesting to see if these numbers change over the coming months when prices continue to rise.”
The second most popular terms was ‘cryptocurrency’, with 720 average monthly searches, and ‘credit card’, with 480 average monthly searches.
Bristol came a close second with an average of 4,887 searches related to saving and investing, favouring tips on ‘loans’ with 2,400 average monthly searches.
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The news comes as It comes days after the Bank of England said the UK economy could already be in recession, forecasting that there was likely to be a 0.1 per cent decline in GDP over the current financial quarter.
The UK economy will grow less than previously predicted this year and flatline entirely in 2023, according to the OECD (Organisation for Economic Co-operation and Development).
The body downgraded its current annual projection for the UK economy due to “declining real incomes and disruptions in energy markets”.
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