A women’s lingerie store has opened in the The Oracle shopping centre.
Boux Avenue gave away 50 goody bags worth £25 as it welcomed Reading customers into the first floor shop for the first time on Thursday (November 17).
The newest clothing brand to grace the mall offers lingerie, comfy nightwear, dressing gowns and bra fittings.
Zoe Price-Smith, Chief Design and Product Officer of Boux Avenue, said: “Here at Boux, we pride ourselves on unique, exquisite detailed designs that truly have to be seen in person to see the pure beauty of these products.
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“Which is why we are excited to be bringing the Boux Avenue experience to the Reading area, expanding our store estate, allowing consumers to enjoy a customer experience and high quality product that is unrivalled anywhere else on the high street.”
The brand said they aim to make customers feel confident, sexy, and empowered, with one item, the Mollie Plunge bra, selling every 10 seconds.
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With Christmas just around the corner, customers will also be able pick up Boux’s PJs in Bag for half price with print designs from a classic red check set to a novelty snowman print design.
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