Charity Super.Mkt opened a new pop-up store in The Oracle on Friday, March 24, following its phenomenal success in London, which raised more than £300,000.

The department store for second-hand style has been said to reinvent charity shopping and raise money for charities across the UK.

Charity Super.Mkt is in the former Topwill and will run until Sunday, April 30, in Reading. It will stock pre-loved clothes and accessories from household names including Zara, Ralph Lauren and Burberry.

Founder Wayne Hemingway said: “Charity Super.Mkt surpassed all expectations at Brent Cross and now we are going to prove that the concept works nationwide. Next stop is The Oracle, Reading, where we have gathered a revolving cohort of national, local and regional charities who have all been squirrelling away great second-hand pieces. Whether you live in Reading, Basingstoke, Slough, Newbury or whether you just want to hop on the Elizabeth line from London, don’t miss the second edition of what could well be the hottest retail concept in the UK right now.”

Contributing charities include Age UK, Havens Hospice, Marie Curie, Blue Cross, Cats Protection, Sue Ryder, Thames Hospice and TRAID. The new pop-up will be staffed partially by volunteers.

The Oracle general manager Andy Briggs, said: "Charity Super.Mkt is an innovative shopping concept which will support local as well as national charities and we’re delighted to be bringing them to The Oracle. We hope as many visitors as possible not only shop in the new pop-up but also take a rummage through their own wardrobes to donate their pre-loved items to boost the charities even further.”

According to TRAID’s YouGov survey, 65% of us now wear something second-hand, with 80% of second-hand purchases being made through charity shops, particularly younger shoppers.

Reading’s strong student population made it a great location for Charity Super.Mkt’s first pop-up outside of London and an opportunity to provide a destination for the town’s ethically conscious shoppers. 

Shoppers are encouraged to donate pre-loved items in store.