Reading's new Space NK store has been dubbed ‘the best shop in town’ after beauty lovers scrambled to get the latest TikTok trending exclusives before they sold out.

As staff readied the shop for its 10 am launch, excited shoppers were spotted queuing for hours before the opening.

The Chronicle was granted an early look inside Space NK, which has taken over the old GANT unit in The Oracle Shopping Centre.

Head of Retail, Charlie Evans said: “We are so excited to welcome everyone into the store. It really is a one-stop shop that caters to all ages and all demographics.

“Whether you’re a 10 year-old-girl wanting the latest TikTok trend like Rare Beauty or if you’re searching for more traditional brands like Sisley, we’ve got it all.”

Despite the wet and cold weather, it didn’t dissuade shoppers from leaving their beds early to get a first look and all the freebies that came with being the first customers through the door.

Hester Grainger travelled from Marlow for the launch. She said: “I got down here at 8:40am because I wanted to be one of the first people to experience the new store.

“I can’t wait to see some of the brands you can’t get anywhere else in Reading.”

A group of teens who waited in the queue said that they were hoping to get their hands on the Rare Beauty make-up which is often only available online.

As the doors opened, the store was soon at full capacity with staff handing out free sweet treats, drinks and beauty samples.

Ivy, Kelly and Olive Champion raved about their time at Reading Space NK following their visit.

Kelly said: “It’s been a great morning. We got up early and made it to the second in the queue, it’s just been amazing. We’ve got our freebies and everything we were hoping to get.

Ivy added: “It’s simply the best shop in town. We absolutely love it.”

Store Manager, Alex Rozier spoke to the Chronicle following the opening. She said: “The opening is absolutely amazing. We’re at capacity and we’ve already sold out of the advent calendars as well.

"Everyone is loving it and it’s just a really great buzz in store. There are people getting their Christmas bit and people getting brands that they haven’t been able to get before in Reading.

“It’s just a fun, lovely atmosphere. I would just like to thank everyone and I’m looking forward to seeing so many new Reading customers.”