A massive pop-up charity shop has returned to the Oracle this Summer by popular demand after raising £2 million for charity.

Charity Super.Mkt is the ultimate department store for second hand designer clothes, footwear and accessories for both men and women.

The store will return to the former Top Shop unit opposite Levi’s on the second floor of the shopping centre in the heart of Reading.

During its original run in 2023, over 30K clothes were sold in just 68 days raising £253,000 for charity.

Founders, Maria Chenoweth and Wayne Hemingway have found that the success of last year's pop-up was the result of Reading’s 23,000 strong student population and increasing eco-conscious views.

Wayne Hemingway said: “When we opened our first Charity Super.Mkt in early 2023 we had a hunch that the public were ready for a multi charity store that had great secondhand fashion, in a vibrant environment, all set to a fab soundtrack.

“We were right, and we soon realised we had created one of the UK’s hottest retail brands. The second ever Charity Super.Mkt was in The Oracle Reading and raised over a quarter of a million pounds for charities. We are so excited to be returning and the charities have been saving up some fab stock “

According to TRAID’s YouGov survey, 65% of us now wear something second-hand - a renaissance spearheaded by eco-conscious Gen Z and Millenials.

Maria Chenoweth, CEO of TRAID, commented: “Charity Super.Mkt is on a mission to make charity retail mainstream and increase its appeal. Returning to The Oracle is super exciting as this destination was our second store and instrumental to giving credibility to our brand and concept. Over a year on we have worked with over 50 charities and raised over £2 million, the social and environmental impact of this work is far reaching for all of us as a society.”