A coffee company is gearing up to open a new branch in Reading town centre.

The Lincoln Coffee House and Roasters was founded by business partners Jas and Simi back in 2013, and has become known for speciality coffee from their cafe in King's Road.

The company is now preparing to open its latest branch at The George Hotel building in King Street.

A post on its Facebook page states: "Some of you may have already seen but we’re so excited to announce the expansion of Lincoln Coffee House!!

"This new coffee house will be located right by The Oracle.

"Keep a look out for more news and updates. We cannot wait to serve more people of Reading."

It is taking over the cafe previously occupied by WorkHouse Coffee Company, which closed down there in April, but retains its coffee house at 335 Oxford Road in West Reading.

No premises licence application has been submitted for the Lincoln Coffee House at The George Hotel. A licence would be required if the company wished to sell alcohol, or serve refreshments between 11pm at 5am at night.

The existing Lincoln Coffee House café in King's Road, Reading town centre.The existing Lincoln Coffee House café in King's Road, Reading town centre. (Image: James Aldridge, Local Democracy Reporting Service)

While the new cafe at the George Hotel will be Lincoln Coffee House's second location in the town centre, it is the fourth the company has opened overall.

According to its website, the coffee company also has a cafe at the Reading Bridge House office building and another in Station Road, Twyford.

However, the location in Twyford has been listed as 'Permanently Closed'.

Lincoln Coffee House has been messaged for more information.