Reading independent shop But Is It Art? to close for good

But Is It Art? opened in 1972 under the leadership of Jan King in Broad Street Mall before moving to Queen Victoria Street in 2006, selling a wide range of irreverent prints, gifts, and curiosities . 

Now the shop is set to close its doors for the final time on January 7, 2025, due to re-development of the building it currently occupies. 

But Is It Art? in Reading town centre. (Image: But Is It Art?)

Earlier this year, site owners Thackeray Estates won approval to create more than 100 short-stay apartments, six new shops, and a 163-bed hotel incorporating The Bugle pub in Frair Street. 

The current owners of But Is It Art? - Steve Ball and Jackie Redrup, who have both enjoyed working in the shop for many years -  expressed their disappointment at not being a part of Reading's future.

"The re- development of Queen Victoria Street has been on the cards for many years, “ said Jackie.

"So although it’s not a complete shock it doesn't make it any easier."

The shop's original staff in its Broad Street Mall site in the 1970s. (Image: But Is It Art?)

Steve added: "But Is It Art? has always been about more than just a shop.

"It has been about creativity, community, innovation and fun. From day one, we've been embraced by the local community, and it's been a privilege to serve a town with such a vibrant cultural landscape.

"Whole generations have shopped here and whilst this is a bittersweet moment, we are truly thankful for all the support we've had over the years."

The Team would like to thank all their loyal customers for their continued support, and the many people that have worked with the shop over the years, and invite everyone to pop in before they close.

Thackeray Estates were contacted for comment.