Primark has launched its Click & Collect service at its flagship Reading store.

The Broad Street store is part of the retailer's expansion of this service, which is now available in more than half of its stores across Great Britain.

This means that customers in Reading can now shop Primark's biggest ever festive offer from the comfort of their own homes, ordering from the website and collecting at their convenience.

The service provides access to thousands of Primark bestsellers across women's, men's, kid's and homeware.

Kari Rodgers, UK retail director at Primark, said: "We’re already seeing strong uptake for Click & Collect as we continue to roll out the service nationwide, and we expect this demand to grow as we head into the busy festive shopping season.

"We hope our customers up and down the country find their shopping experiences just that little bit easier this year thanks to the added convenience our service brings.

"Now that Click & Collect is available at more than half of our British stores, we’re pleased to be offering shoppers more opportunities than ever to enjoy our great value, affordable fashion."

The introduction of Click & Collect coincides with Primark's unveiling of its largest ever Christmas range and the latest collection from Rita Ora.

The collection celebrates timeless glamour, with styles suitable for any evening occasion.

Burgundy is predicted to be the dominant colour this year, while matching Christmas jumpers for the whole family, which were a hit last year, are expected to remain popular this season.

The festive homeware collections also mark a return to tradition, featuring soft furnishings, ceramics and bedding in nostalgic red and green colourways, as well as classic tartan.

Primark's iconic brown paper bag has also undergone its annual festive transformation, with red striped bags marking the arrival of Christmas on the high street.

These limited-edition festive bags double as recyclable wrapping paper and feature handy cutting lines and easy instructions for a more sustainable, budget-friendly gift wrap option.

This year marks Primark's 50th anniversary on the British high street, having opened its first store in Derby in September 1974.

 

Earlier this year, the retailer announced plans to roll out Click & Collect to all 185 stores across England, Scotland, and Wales by the end of 2025.

Some of the top festive picks available now on Click & Collect include the Rita Ora burgundy sparkle dress, women's reindeer Christmas jumper, men's Santa Christmas jumper, kids' Christmas pudding jumper, and the reindeer soft fleece duvet cover set.