Football goes in cycles. For years, Manchester United and Arsenal were the dominant forces in English football. Now, it's difficult to see who can topple Manchester City from their lofty perch, but it will probably happen at some point. I don't think too many people will be surprised if Newcastle are battling it out for the Premier League and Champions League in years to come.

Reading is a club in transition and, as with fans of many clubs, Royals fans have witnessed plenty of highs and lows over the years. Supporters of a certain age will remember Ian Branfoot's 'Record-Breaking Royals' in the 1980s, the Mark McGhee side with the likes of Shaka Hislop and Jimmy Quinn that went so close to securing a place in the Premier League in the '90s, and of course, the 106 record-breaking side that I was part of.

The current plight of Reading is the worst it has been for the club I played for since Robert Maxwell's attempt to merge the Royals with Oxford United in 1983. That's why I joined the recent march in protest against the current owners. It's clear that Reading needs new ownership and a reset and it needs to happen quickly.

But it's not all doom and gloom. Reading still has one of the best academies in the country and, although we are losing some players to other clubs, the likes of Noel Hunt and Michael Gilkes are doing great work in bringing the next group of talented players through. When the new owners come in, my advice to them is to make sure they look after the academy. There is a future first team in waiting there.

I'm seeing first-hand through my new academy - The Dave Kitson Academy - that there are positive signs for the future of the club. I'm giving extra coaching to a few Reading FC academy players, including 10-year-old Heath, who is not only a talented young player but is showing an impressive attitude and already applying some of what we are working on in coaching sessions during games.

After only his second coaching session with me, Heath's dad Sam got in touch to say that Heath had "the game of his life" for Reading against Leicester at the weekend, dominated the midfield, scored six goals and was player of the match. He said that it was clear to see how Heath had applied some of what we had done in just two coaching sessions. I know from first-hand experience that talent will only take you so far, so it is very encouraging to see how Heath is committed to applying what he is learning in our sessions.

But it's not only the Reading academy players that are giving me a lot of cause for optimism for the future of the club. I was in Ireland recently for a meeting and will soon be meeting some talented Irish players. I had the pleasure of playing with the likes of Kevin Doyle, Shane Long, Stephen Hunt and Noel Hunt. Irish talent is out there and I have every confidence that with the right pathway in place, there is an opportunity for Reading fans to look forward to seeing more players from the Emerald Isle making the grade.

I'm enjoying coaching all of the young boys and girls I am working with since I launched The Dave Kitson Academy. To see the smiles on the faces of the five and six-year-olds I've been coaching is fantastic.

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I'm already taking bookings for 'football parties' with me as far ahead as March next year. I'm offering a coaching session for boys, girls, men and women, followed by a 5-a-side, 6-a-side, 7-a-side or even 11-a-side game, for just £15 per person. I will even make a cameo appearance for both teams.

I'm still offering some free taster sessions for one-to-one and group coaching sessions with The Dave Kitson Academy in the run up to Christmas - and personalised vouchers for Christmas gifts.  

If you are interested in finding out more about the football parties, taster sessions, Christmas vouchers or one-to-one coaching or group coaching with me, please visit www.davekitsonacademy.com and fill out the enquiry form.