Reading action group, Sell Before We Dai, have started a second round of fundraising ahead of a 'new stage of campaigning.'

The group, first set up over six months ago, have been the driving force behind protests since the summer pushing for owner Dai Yongge to sell the club.

This culminated in an on-pitch protest on Saturday, with the match against Port Vale abandoned.

Already raising thousands of pounds in a first batch of fundraising over the summer, this has contributed to things such as banners, legal advice and moving billboards around London for a demonstration.

However, with the campaign now into it's seventh month, the group have gone to the public for support.

Leaving a message on their GoFundMe page, the group said: "The campaign has been live for almost 7 months now and we've achieved so much… National media attention on our plight, cross-party political support and engagement from you, the fans.

Reading Chronicle:

"So far the campaign has been funded with a small start-up fund from Supporters' Trust at Reading (STAR) plus one round of fundraising before the march in October.

"We’ve entered a new stage of the campaign now - we need to be smart with our approach but sadly this is going to cost money. 

"We've intentionally set an initial target for this fundraiser of £1000. This enables us to access funding once the target has been reached. We do however, intend to continue fundraising beyond this initial target. 

"All donations will be deposited into a separate SBWD bank account (managed by STAR) to support the campaign."

£2,000 has been raised within the first two hours of going live.

Take a deeper look here.