Reading fans are set to protest against owner Dai Yongge again this evening as Port Vale visit the Select Car Leasing Stadium.
Sell Before We Dai were founded back in June and have been behind multiple stunts to try and raise the profile of the Royals' plight and promote a sale.
Months of action, such as tennis ball disruptions and mass marches through the town, came to a head against tonight's opponents Port Vale back in January.
We understand fans want protests that everyone, no matter how young or old, can get involved with - and the Charlton and #PVFC protests have been planned with that in mind, alongside the recent EFL punishment.
— Sell Before We Dai (@SellBeforeWeDai) January 28, 2024
These protests are designed to be effective, embarrassing and… pic.twitter.com/llJTEAAWWo
Over 1,000 supporters invaded the pitch in the 16th minute and refused to move until the match was abandoned, with the rearranged fixture this evening.
Supporters dressed up as clowns in the last home match, against Charlton Athletic, while red cards are to be held up during the 16th minute of this evening's fixture.
Everton did similar before Christmas against the Premier League's decision to deduct points, while the Valiants themselves have done similar when fighting to save their club in recent years.
The group are still looking for volunteers to help hand out placards before the game to every supporter.
Darren Moore's side sit 22nd and in the relegation zone, but they are only four points behind the Royals with three matches in hand.
Caroline Parker, Sell Before We Dai spokesperson, said: “It’s time to show Dai Yongge the red card, and tell him to leave the pitch by selling the club to someone who will invest wisely and drag us out of the mess he’s created. Given the unlikely friendship we’ve formed with Vale fans following the abandonment of the match we want our latest protest to be something that both Reading and Vale fans at the match can get behind while sending a serious message to the owner.”
Mark Porter, Port Vale Supporters Club, said: “While we’re competing against each other on the pitch, we’re happy to join with Reading FC fans in the stands to show bad football owners the red card. Football has an ownership problem - and after we had to campaign to get our club back from poor owners not enough has been done to stop that happening again. It’s time that changed.”
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