The world’s longest football club scarf has been created – featuring the crests of 74 teams from across the country.

The 100-metre-long scarf features badges from EFL teams- including Reading- as well as Scottish Premiership sides.

It is the result of more than 500 combined hours spent on design, knitting, and sewing with each club element hand-sewn by a team of specialists in Manchester.

The impressive accessory was created to mark the launch of Kellogg’s Football Camps [www.kelloggsfc.com] which are being held across the UK in partnership with the EFL, Manchester City, Rangers and Celtic.

Reading Chronicle:
Ex-pros came together at Birmingham City’s stadium, St. Andrews @ Knighthead Park, with EFL legends of the game including Jermaine Beckford and Michael Dawson, and children from local schools to showcase the football merchandise.

Former Hull City and England defender, Michael Dawson, said: "For me, football camps during school breaks were where I had the most fun, kicking the football around with your mates.

“The EFL has such an advantage being part of so many different communities up and down the country, and to have Kellogg’s on board this summer to give so many kids the same opportunity I had when I was younger, is really exciting.”

It comes after research found 59 per cent of parents struggle to entertain their children throughout the school summer holidays.

Reading Chronicle:
While 86 per cent want their child to experience less screen time during the break.

The same percentage also believe team sport is hugely important to learn valuable life skills.

Kellanova, the company that owns Kellogg’s, is giving away 30,000 free places on the camps ahead of this summer’s kick off.

Managing director Chris Silcock said: “Run by FA qualified coaches, the camps aim to be fun and to give girls and boys the opportunity to get onto the pitch and follow in the footsteps of their footballing heroes.”