Reading will now have the opportunity to win the Vertu Trophy- the newly re-branded EFL Trophy.
A competition for teams in League One and League Two, as well as a handful of Under-21 sides to great controversy, the Royals qualified for the knockout phase earlier in the month after finishing second in their group.
Named the Bristol Street Motors Trophy from the start of the season, ahead of the knockout phase the title sponsor has changed to Vertu Motors – the Group that currently operates under the trading names of three automotive retail brands.
The League agreed a three-year deal as title sponsor of the EFL Trophy through to the end of the 2025/26 season.
Last season, it was known as the Papa John Trophy after being sponsored by the popular pizza brand.
Commonly poorly attended by supporters, with less than 2,000 supporters turning out last time out as the Royals beat Newport County.
EFL Chief Commercial Officer, Ben Wright said: “Vertu have contributed significantly to the ongoing success of the competition and have made a lasting impact in communities by supporting accessible football with ticket initiatives.
“Trophy attendances contributed strongly to the EFL’s status as the highest attended league body in Europe last season, and with every Vertu Trophy match live on Sky Sports this season, the exposure for the competition will continue on an upward trajectory.”
Chief Executive Officer at Vertu, Robert Forrester said: “Our partnership with the EFL has been a huge success over the past twelve months, allowing us to engage with community groups across the country and including one of the most dramatic finals in competition history at Wembley Stadium back in April.
“As our business evolves to operate under one brand, we look forward to continuing to work alongside the EFL to drive the Vertu Trophy forwards, and are interested to see what fixtures emerge from Friday’s draw for the Round of 32.”
Reading will find out their knockout opponents on Friday evening, with possible draws against Wycombe Wanderers, Peterborough United or Walsall.
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